Do architectural visuals help with London planning permission?
Architectural visuals do not guarantee planning permission, but they can make a proposal easier to understand. In London, CGI is often useful when officers, neighbours, committees, or consultants need to assess scale, material tone, streetscape fit, overlooking, daylight, public realm, or heritage setting.
Can you prepare visuals for conservation areas in London?
Yes. For conservation area projects we pay close attention to local character, rooflines, boundary treatments, materials, trees, neighbouring buildings, and the way the proposal sits within the street. The brief should include the borough, address, planning stage, drawings, site photographs, and any conservation guidance already received.
What are verified views or Accurate Visual Representations?
Verified views, sometimes called AVRs, are visual representations prepared to a defined methodology so a proposal can be assessed from agreed viewpoints. They are commonly used for sensitive London sites, tall buildings, townscape assessment, LVIA work, and schemes near listed buildings or important views.
Can you support LVIA or townscape consultants?
Yes. We can work alongside planning, townscape, and LVIA consultants by preparing CGI aligned to supplied photography, survey information, viewpoint schedules, and agreed presentation requirements. The consultant normally defines the methodology and evidence standard; we prepare the visual material to support that route.
How quickly can London planning visuals be produced?
Turnaround depends on the number of views, drawing quality, context complexity, review rounds, and whether verified methodology is required. A simple illustrative view can move faster than a coordinated AVR set or animation. Share your target planning submission date and we will confirm a realistic programme before quoting.
What file formats do London planning portals and consultants usually need?
Most teams ask for high-resolution JPEG or PNG files for reports, with PDF placement for design and access statements, committee packs, or consultant documents. We can also supply web-optimised files for consultation pages, large-format images for hoarding, and video formats for presentations when animation is commissioned.
What information do you need to quote?
We usually need the borough, project address or area, drawings or BIM model, number of required images, intended use, planning stage, deadline, reference imagery, and any known constraints such as conservation area status, listed building setting, daylight and sunlight concerns, or LVIA requirements.
Can you work from sketches or early-stage drawings?
Yes, if the purpose is concept communication or early design review. For planning-grade or verified work, drawings need to be sufficiently developed and coordinated so the CGI reflects the proposal accurately. We will tell you if the available information is too early for the output you need.
Do you publish prices for CGI packages?
No. London visualisation briefs vary too much by context, view count, accuracy level, asset availability, and deadline. We provide bespoke quotes after reviewing the brief so the scope matches the project rather than forcing it into a fixed package.
Can you create both planning visuals and marketing imagery for the same project?
Yes. Many London developments need restrained planning visuals first and more atmospheric marketing imagery later. We can build a consistent model and adapt camera, lighting, people, styling, and output format for planning submissions, investor decks, sales launches, brochures, and web campaigns.
Have a project-specific question?
Send the borough, drawings, deadline, and intended use. We will advise on the right visual route before quoting.
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