Explore projects by sector and visualisation type
Penthouse, Mayfair
A penthouse conversion atop a Grade II listed Mayfair building. The brief asked for camera-matched exterior photomontage and two aerial townscape views to evidence the roof-level mansard against the original parapet and the wider Mayfair Conservation Area, plus twelve interior CGIs of the principal apartments for private-client sign-off ahead of fit-out.
Mixed-Use Development, Shoreditch
A camera-matched exterior photomontage package for a contemporary mixed-use scheme in the South Shoreditch Conservation Area, EC2A. The brief was to evidence the relationship between the new stock yellow brick massing and the retained late-Victorian warehouse fabric on either side, at the scale a planning officer will print.
Georgian Townhouse, Chelsea
A boutique interior design studio commissioned an eight-view interior CGI package for a Georgian townhouse in Chelsea, London SW3. The renders had to support client sign-off on material precision, lighting atmosphere, bespoke joinery and FF&E before installation.
Office Tower, Canary Wharf
A Canary Wharf office tower CGI package combining six verified views for planning review with four marketing CGIs for leasing and stakeholder presentations..
Boutique Hotel, Soho
Atmospheric interior renders for a new Soho boutique hotel. The visuals were used for investor presentations and early marketing, focusing on the unique material palette and moody lighting.
South Poplar Masterplan, Tower Hamlets
Large-scale masterplan visualisation for the South Poplar and Billingsgate redevelopment. The visuals helped communicate the long-term vision, phasing, and public-realm quality to stakeholders.
London CGI projects for planning, marketing and design review
Every project in this portfolio was produced for a real London brief. Some are planning submission visuals that had to stand up to officer scrutiny in conservation areas and tall-building policy zones. Others are sales and marketing CGIs used to launch schemes, secure investor backing, or evidence specification at client sign-off. Each case study is grouped by sector and visualisation type so you can quickly compare relevant evidence before discussing your own scheme.
Where the work sits across London, and how each project page goes deeper
The work spans private homes in Mayfair and Chelsea, mixed-use schemes in Shoreditch and Bermondsey, towers in Canary Wharf, hospitality in Soho, and masterplans in Tower Hamlets. If a brief is closer to your own, the project page goes deeper on the challenge, the deliverables, the visual decisions and the outcome the imagery supported. For a fuller view of our process and team, see the studio profile or the service overview.
Filter by audience-facing category above. Sector filters cover residential, commercial, interior and masterplan. Use-case filters expose verified views, planning visuals and animation work that often cuts across sectors.
Verified views, CGIs and photomontages for planning contexts
A meaningful share of this portfolio sits in planning territory. Each format below answers a different evidentiary question.
See the planning application visuals service for the methodology behind each format.
Interior, exterior, animation and aerial CGI examples
Most London briefs need more than one format. The table below maps each visualisation type to the brief it answers, its primary audience and a worked example from the grid above.
| Format | Typical brief | Inputs you provide | Typical turnaround | AVR applicable | Primary audience | Example case study |
|---|---|---|---|---|---|---|
| Exterior CGI | New build, extension or facade visuals | Drawings + site photos | 2 to 3 weeks | AVR 0 to 2 | Planning officers, marketing |  Penthouse, Mayfair |
| Interior CGI | Material, lighting and specification precision | Drawings + finish schedule | 3 to 4 weeks | Not applicable | Client sign-off, sales | Georgian Townhouse, Chelsea |
| Photomontage | New massing on a real base photograph | Drawings + site photo | 2 to 3 weeks | AVR 1 to 2 | Planning, conservation | Mixed-Use, Shoreditch |
| Verified Views (AVR) | Survey-accurate views for TVIA submissions | Drawings + total-station survey | 3 to 5 weeks | AVR 2 to 3 | Planning, GLA review | Office Tower, Canary Wharf |
| Aerial CGI | Wide townscape, phasing and public realm | Drawings + masterplan boundary | 3 to 4 weeks | AVR 0 to 1 | Masterplan stakeholders | South Poplar Masterplan |
| Animation | Short walkthroughs and stakeholder reels | Drawings + storyboard | 4 to 6 weeks | Not applicable | Investors, marketing | Available on request |
Most London briefs combine two or three formats. A common upgrade path moves from photomontage for early massing, to verified views (AVR 2) for committee, to AVR 3 in a TVIA for LVMF strategic views.
Project briefs by London borough and building type
Borough context shapes every London brief: conservation areas, tall-building policy zones, regeneration corridors and warehouse streetscapes each demand different evidence. Jump to a borough overview:
- Westminster
- Kensington and Chelsea
- Hackney
- Tower Hamlets
- Southwark
- Islington
- Camden
- Lambeth
- Wandsworth
- Hammersmith and Fulham
Building types in this portfolio: Grade II listed penthouse, mixed-use brick scheme, Georgian townhouse, tall office tower, boutique hotel, regeneration masterplan. Analogous work for other building types is available on request.
Pick a London CGI case study by decision: planning, committee, investor or sign-off
Architectural CGI exists to support a decision: a planning officer signing off massing, a committee approving height in a sensitive view, an investor releasing capital, a buyer reserving off-plan, or a client approving a material palette before procurement. Each project page is written around that decision. You will find the original brief, the deliverables that supported it, the visual choices we made, and where relevant the outcome the imagery contributed to.
Use the individual case studies to evaluate fit before reaching out. They are deliberately less polished than the marketing imagery they reference, because the goal is to show how we think about each brief, not to repeat the gallery. For a deeper view of how we structure planning packages, sales packages and design review imagery, the relevant service pages are the next step.
- Planning officer or committee evidence. Canary Wharf Office Tower, Shoreditch Mixed-Use, South Poplar Masterplan.
- Investor or capital-release pack. South Poplar Masterplan, Canary Wharf Office Tower.
- Off-plan buyer or sales launch. Chelsea Townhouse, Mayfair Penthouse.
- Client material or FF&E sign-off. Chelsea Townhouse, Mayfair Penthouse.
Common questions about commissioning a project
Do you produce verified views for London planning submissions?
Yes. We deliver AVR Type 0 to Type 3 verified views with camera matching, survey integration and methodology statements suitable for borough and GLA review. See the verified views service.
How long does a typical CGI take?
A single exterior CGI is usually 2 to 3 weeks from approved viewpoint to final image. Verified views and animations run longer. Each project page lists scope so you can benchmark against your own brief.
Can I license the portfolio images?
No. Images shown here were produced for specific clients under their licence. We will produce equivalent imagery for your own scheme on commission.
What information do you need to quote?
Site address, scheme stage, viewpoint or image count, audience for the imagery and deadline. With those five inputs we reply with a fixed scope and fee.
Request a quote for similar architectural CGI
If a project here is close to your brief, share the site address, the scheme stage, the audience for the imagery, and the deadline. We will reply with a fixed scope, a viewpoint plan where relevant, indicative timing, and a fixed fee.