Meet the team turning London architectural briefs into decision-ready CGI
Twelve people make the images at Architectural Visualisations London, a London architectural visualisation company working across Greater London. UK architects, developers, interior designers, planning consultants, and private clients use this page to judge whether the team and working method fit a planning, design-review, or marketing brief. The architectural visualisation studio in London page sets out what we offer; this one shows who delivers it and how.
The team works within London planning context in the United Kingdom: borough policy, conservation areas, listed building settings, daylight and sunlight sensitivity, LVIA requirements, and townscape impact. Each image must also communicate the scheme clearly for its commercial purpose. Our London CGI services explain each deliverable in turn, and the architectural CGI portfolio shows the results on real schemes.
- Company
- Architectural Visualisations London
- Base
- London, United Kingdom
- Team
- Twelve CGI specialists
- Work
- Verified views, photomontage, interior and exterior CGI, animation
- Clients
- Architects, developers, interior designers, planning consultants, private clients
The musketeers behind AVL renders.
All for the brief, the brief for all. Twelve hats drawn low, twelve hands at the line, faces kept in shadow so the work rides out alone.
-
Cordelia Ashworth Lead 3D modeller, exteriors and townscape
Yaoundé-born, raised in Paris, eight years between a Soho VFX house and London planning CGI.
Read the fifteen → -
Reginald Fairfax Founder and head of studio
Sofia-born, UACEG and the Bartlett. Ten years lighting verified views at a Clerkenwell CGI house before founding AVL.
Read the fifteen → -
Beatrix Hollings Materials and textures, interiors
Seoul-born, Hongik University and Central Saint Martins. Three years at a Mayfair interior practice scanning fabrics and stone for design boards.
Read the fifteen → -
Montgomery Crowe Verified views and LVIA lead
Brixton-born, UCL geography and a Bartlett planning conversion. Four years as a planning consultant in Westminster before moving fully to CGI.
Read the fifteen → -
Persephone Vale Post-production and colour, marketing visuals
Athens-born, ASFA painting and a Slade film MA. Three years retouching at a Shoreditch advertising studio before moving to architectural CGI.
Read the fifteen → -
Tarquin Westbrook Senior creative director, internal review
Tokyo-born, raised in Hampstead from age five. AA London, then twenty-five years drawing for a Clerkenwell rendering studio.
Read the fifteen → -
Sebastian Thorne Animation and walkthroughs
Stockholm-born, KTH and UAL. Two years on film previs at a Soho post house before moving to architectural fly-throughs and timelapse passes.
Read the fifteen → -
Imogen Halliwell Landscape, planting and context modelling
Hong Kong-born, raised in Manchester from age nine. Landscape architecture at the Bartlett, two years at a King's Cross public-realm consultancy.
Read the fifteen → -
Ottoline Cavendish Interior CGI, residential lead
São Paulo-born, FAU-USP. Ten years between a Belgravia kitchen showroom CGI team and an Islington interior design firm before specialising in private-client interiors.
Read the fifteen → -
Hugo Sinclair Exterior CGI, mid-rise and mixed-use
Cape Town-born, UCT-trained. Four years at a Cape Town practice doing competition boards before moving to London for full-time exterior CGI.
Read the fifteen → -
Rosalind Featherstone Project management and client liaison
Milan-born, Politecnico di Milano and the AA London. Three years as a practising architect at a King's Cross studio before moving to the production side.
Read the fifteen → -
Archibald ‘Archie’ Pembroke Lighting and atmosphere, verified views
Handsworth-born, Birmingham City University game art. Four years at a Rockstar Games studio on London street lighting before moving to architectural CGI.
Read the fifteen →
From drawings and review to the final image.
- 01
Brief
We review drawings, references, borough context, deadlines, and the decision the CGI needs to support.
- Rosalind Featherstone runs the kick-off, milestones, and client liaison.
- Montgomery Crowe reads the borough policy and flags planning constraints early.
- Reginald Fairfax agrees scope and the decision the CGI must support.
- Tarquin Westbrook sets creative direction and review checkpoints.
- 02
View Strategy
Camera positions, output formats, planning constraints, and review milestones are agreed before detailed modelling.
- Montgomery Crowe sets camera positions for verified views and LVIA compliance.
- Tarquin Westbrook chooses the storytelling views for marketing and committee.
- Archie Pembroke tests dawn-to-dusk lighting feasibility per view.
- Reginald Fairfax signs off the camera set before production begins.
- 03
Production
We build the model, context, materials, lighting, landscape, and atmosphere with planning or marketing use in mind.
- Cordelia Ashworth models the building and the surrounding townscape.
- Hugo Sinclair produces exterior CGI for mid-rise and mixed-use schemes.
- Ottoline Cavendish leads interior CGI for residential and private-client work.
- Beatrix Hollings builds materials, textures, and scanned finishes.
- Archie Pembroke handles lighting, atmosphere, and time-of-day passes.
- Imogen Halliwell builds landscape, planting, and public-realm context.
- Sebastian Thorne animates walkthroughs and timelapse passes where briefed.
- 04
Delivery
Final images are supplied in agreed formats for planning packs, presentations, brochures, portals, or client approval.
- Persephone Vale grades and retouches every final frame for print and web.
- Tarquin Westbrook chairs the internal sign-off review before files leave the studio.
- Sebastian Thorne renders out animation, timelapse, and presentation reels.
- Rosalind Featherstone packages the deliverables and hands them to the client.
Discuss a London CGI brief.
We scope each visualisation around the project, borough, deadline, and intended use.
Request a quote