We start with drawings, BIM exports, surveys, photographs, references, borough context, planning stage, and intended use. For London projects, we also ask about conservation areas, listed buildings, LVIA requirements, daylight and sunlight issues, and target submission dates.
Before modelling in detail, we agree which images need to carry the argument: street-level planning views, verified viewpoints, interiors, sales imagery, aerial context, or animation sequences. This avoids producing attractive images that do not answer the real planning or commercial question.
We build the proposed architecture and the necessary London context from the information supplied. Depending on the brief, that may include neighbouring buildings, boundary treatments, trees, public realm, material palettes, roofscape, and camera positions aligned to the planning narrative.
Brick tone, stone, render, glazing, planting, artificial lighting, daylight, and seasonal atmosphere are refined so the CGI feels credible. The treatment is premium but restrained, with enough realism to support planning, sales, or client approval.
Draft views are issued for review against drawings, design intent, and the agreed output purpose. Architects can check geometry and materials; developers can test sales clarity; planning consultants can confirm whether the visual supports the submission route.
Final files are supplied in agreed formats for planning portals, design and access statements, committee packs, brochures, hoarding, websites, portals, investor decks, or presentation screens. We keep delivery focused on the decision the CGI was commissioned to support.
Send your drawings, borough, deadline, and intended use. We will recommend the right visual route before quoting.
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