Commercial development CGI for London projects
Photorealistic architectural visualisation for London commercial schemes across Grade A offices, mixed-use, retail, and hospitality, where investors, planning teams, leasing agents, and occupiers need to understand scale, arrival, public realm, and design intent.
Request a quoteWhat a commercial CGI commission delivers
- Hero, eye-level, aerial, and contextual townscape views scoped to the audience the imagery has to convince, from arrival shot to skyline assessment.
- Verified view (AVR) plates and overlays for LVMF designated views and LVIA work, prepared to Landscape Institute TGN 06/19 and sized for pre-application advice, Design and Access Statement artwork, and committee submissions.
- Photomontage compositing into context photography or a surveyed base plate, with camera, lens, vegetation, and sun-study date locked to the original frame.
- Sector-specific interior CGI for Grade A, Cat A, Cat A+, co-working, life-science lab, and office-to-lab conversion subtypes.
- Pre-let marketing imagery, brochure artwork, and marketing suite wall sets sized for active leasing windows and tenant-rep tours.
- Investor and JV pitch deck assets, plus MIPIM-ready hero imagery for capital partners and exhibition stands.
- Animation, flythrough, walkthrough, 360 panorama, and VR scene for stakeholder briefings, public consultation, and committee video.
- High-resolution layered masters (TIFF and PSD up to 6K) with two structured revision rounds and licensing scoped per use across planning, marketing, and investor material.
Building types we render most often in London
-
Commercial mixed-use CGI Mixed-use podium-and-tower
Tall-building schemes with an active podium frontage, set-back massing, and a public realm interface that has to read on planning sheets, investor decks, and marketing brochures from a single visualisation package.
-
Grade A office CGI Grade A office
Prime-postcode workspace with column-free floors and curtain-wall facades, rendered as a coordinated series for leasing campaigns, investor pitches, and pre-let marketing suites.
-
Life sciences lab CGI Life-science lab and office-to-lab conversion
Wet and dry lab interiors with bench layouts, write-up zones, and the MEP uprate that becomes the headline image when an existing office is repositioned as a lab.
-
Commercial retrofit photomontage Office retrofit and heritage reuse
Refurbishment of existing stock with facade retention, fabric-first upgrades, and the embodied-carbon story increasingly required in committee reports.
-
Corporate HQ workspace CGI Corporate HQ and hybrid workplace
Single-tenant headquarters and activity-based floors showing collaboration zones, focus areas, and floor-to-floor circulation for board approval and occupier sign-off.
-
Speculative office render Cat A and Cat A+ fit-out
Speculative floor packages with raised access floors, exposed services, and plug-and-play meeting rooms, visualised quickly to support active leasing windows.
-
Flex workspace CGI Co-working and flex workspace
Branded flex environments with shared amenity, member lounges, and phone-booth clusters, rendered for operator launches and site-takeover pitches.
-
Ground-floor activation CGI Retail, F&B, and hospitality
Ground-floor activation, double-height lobbies, shopfront treatments, and the guest arrival sequence for hotels and restaurants.
-
Dental clinic premises CGI Dental and healthcare clinic
Private dental, aesthetic, and specialist clinic interiors with reception, waiting, and treatment rooms rendered for operator launches, landlord fit-out approval, and brand marketing.
-
Specialist clinic visualisation Private medical and specialist clinic
GP, aesthetic, diagnostic, and specialist consulting suites with reception, waiting, and consultation rooms rendered for operator launches, investor approval, and landlord fit-out sign-off.
Commercial CGI in London is a planning document and a leasing document at the same time
A scheme in the City or Canary Wharf is read by GLA officers, design-review panels, REIT investment committees, leasing agents, and occupier reps in the same week. The image set has to survive every audience, not just look good in a brochure. A recent leasing-presentation CGI brief for a Canary Wharf office tower shows how planning-review images and marketing imagery were produced from the same model with different output constraints.
- Townscape and LVIA. Verified views, LVMF designated views, strategic view corridors, conservation-area framing, prepared to Landscape Institute TGN 06/19. See our townscape and visual impact assessment service for the full TVIA scope.
- Transport and public realm. Arrival from station, threshold detail, active frontage, pedestrian comfort.
- Occupier appeal. Floorplate legibility, amenity quality, daylight, view-out, end-of-trip provision.
- Sector context. Offices in the City and Canary Wharf, life-science around White City and King's Cross, mixed-use in Stratford and Battersea, public-realm-sensitive work across Westminster.
Two production modes cover the brief. Fully rendered CGI where the surroundings are still to be built, and photomontage where the proposed scheme is inserted into context photography or a surveyed AVR base plate with camera, lens, and light matched to the original frame. Where planning needs evidential accuracy, the verified view (AVR) service runs alongside the commercial CGI brief. For standalone facade visualisations and detailed streetscape settings, our core exterior renderings for commercial and residential developments service delivers the high-fidelity textures and environmental lighting needed for premium leasing campaigns.
How a commission moves from brief to delivery
For a broader view of how we manage CGI commissions, visit our process page.
- Review design stage, stakeholder audience, and key submission dates against a fixed view list.
- Capture context photography or commission a total-station-surveyed AVR base plate, with camera positions logged so the image set is independently verifiable.
- Select views around arrival, massing, street impact, and commercial use, with sun-study date locked.
- Develop materials, lighting, vegetation, and activity levels through a grey-shaded composition pass and a lit pass, sharing each for sign-off.
- Run two structured revision rounds, then deliver coordinated visuals for planning, leasing, or investor review.
Package size, turnaround, and what we need from you
Most packages sit between four and twenty views across exterior, public realm, and interior. First draft timing is confirmed after brief lock, view count, model condition and review path are known, with delivery in high-resolution layered files for print, web, and pitch use. Usage rights are scoped per commission for planning, marketing, and investor material, with everything covered in licensing.
- 3D model in Revit, SketchUp, Rhino, or 3ds Max, plus reference drawings
- Site address and a locked sun-study date
- Materials palette, vegetation intent, and brand references
- Submission deadline and the audience the visuals will sit in front of
- Single-dwelling residential interiors (see interior visualisations)
- House extensions and small-scale domestic schemes
- Static image generation without context, materials, or design intent
Things developers and planning teams ask before commissioning
Who owns the rendered files when the project completes?
Final image files transfer to the commissioning party on settlement of the final invoice. Working files (3D scenes, source textures, post-production layers) remain with the studio so future edits stay coordinated, unless a buyout is agreed up front. Full terms live in licensing.
How many revision rounds are included?
Two structured revision rounds are included per view: one on the grey-shaded composition pass and one on the final lit pass. Additional rounds, or rounds reopened after sign-off, are scoped separately so the timetable stays predictable for everyone.
Can the same image be used for planning and for marketing?
Yes, with a caveat. A planning view produced as a verified AVR carries evidential constraints that a marketing-only image does not. We flag which views are AVR-bound from the brief stage so the marketing crops, retouching, and brand overlays sit on the right base.
Do you sign NDAs and work on confidential pre-acquisition schemes?
Yes. Mutual NDAs are routine for pre-planning, pre-acquisition, and JV-stage work. Internal review folders are partitioned per project and not used as portfolio material until written release.
How early should we bring you in?
Earliest useful point is when massing is stable and the view audience is roughly known. Bringing CGI in alongside an architect at RIBA Stage 2 or 3 is more productive than waiting for fully resolved drawings, because view selection shapes the imagery as much as the design itself.
General studio questions sit on the FAQ, and the wider studio story is on about.
Recent commercial CGI references
Request a quote for your London project
Send drawings, references, deadlines, and intended use. We will scope the visualisation around the decision it needs to support.
Request a quote